Ton komunikacije

Izravan, miran, tehnički. Pravila za tekst, veličinu slova i zabranjene znakove.

Veličina slova

Use	Rule	Anchor
page-h1	Title Case for noun phrases, sentence case for full sentences	bg:voice:casing-page-h1
section-badge	ALL CAPS with letter-spacing 0.04em to 0.08em	bg:voice:casing-section-badge
body	sentence case	bg:voice:casing-body
button	sentence case starting with a verb	bg:voice:casing-button
tier	Title Case (Basic, Pro, Enterprise)	bg:voice:casing-tier
plan-badge	ALL CAPS status word (ACTIVE)	bg:voice:casing-plan-badge

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Zabranjeno

Znakovi. emoji, em-dash U+2014, en-dash U+2013, zero-width space U+200B, non-breaking thin space U+202F, BOM U+FEFF.
Interpunkcija. uskličnik u tekstovima proizvoda.
Fraze. Buy now, Click here, stunning, elegant, blazing.

Ton

Izravan, miran, tehnički. Tretira čitatelja kao programera.

Lokalizacija

Wrapper. Laravel __() i @lang() na svakom UI nizu
Plural. samo trans_choice()
Dopušteni literali. valutni iznosi, verzije, kodovi pogrešaka, BetterGuard, Argon2, .NET
Pretpostavka duljine. Češki, njemački i ćirilični nizovi su 30 do 60 posto dulji od engleskih. Koristite max-width umjesto width; flex-wrap umjesto fiksnih stupaca.